“Play before you get good, because by the time you get good, you’re too old to play.”
— JOEY RAMONE
POSER is inspired by the juxtaposition of urban and outdoor living. Listen, every one is a POSER when you enter a sport...you probably mall grabbed when you first started to skate..dropped in on someone else’s wave..been called a kook, etc. POSER wants you not to be traumatized by the word itself, but have a sense of humor and be inspired to go outside to excel in the sport you enjoy. IDGAF is a lifestyle, POSER is your uniform.