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POSER is inspired by the juxtaposition of urban and outdoor living. POSER is made for the deserts, mountains, surf breaks, and concrete jungles. POSER is about liberation through creative expression, customization, and functionality. Listen, every one is a POSER when you enter a sport...you probably mall grabbed when you first started to skate..dropped in on someone else’s wave..been called a kook, etc. POSER wants you not to be traumatized by the word itself, but have a sense of humor and be inspired to go outside to excel in the sport you enjoy. IDGAF is a lifestyle, POSER is your uniform.

 

 
Play before you get good, because by the time you get good, you’re too old to play.
— Joey Ramone

 

10 percent of all POSER profits will be donated to California PAL (Police Activities League). During a time of heightened mistrust in our police and criminal justice system, The Police Activities League and their member chapters "go where other youth programs do not" to serve the many at-risk youth throughout the state. Communities have learned that having a local PAL helps kids make better choices to stay out of trouble. PAL provides a huge positive influence in our communities and makes a difference in the lives of our youth. Communities have learned that having a local PAL helps kids make better choices to stay out of trouble and reduce juvenile crime while fostering better relations with local law enforcement..